Work is a product every company sells, and employees are the customers who buy it. As long as we think of employees as simple inputs to production like raw materials or capital equipment we will continue asking the wrong questions, measuring the wrong things, and making the wrong decisions. Dart will walk through what happens when you start asking people real marketing questions about what they want from this product, and how to create a self-sustaining system to build it better.
Strategic Advisor, People Experience
About
Dart Lindsley is a Strategic Advisor for People Experience at Google. He spent the preceding four years leading the Global Process Excellence team for People Operations. Before joining Google, Dart led the Human Resources Transformation Planning and Analysis organization for Cisco Systems where founded the business architecture and experience design teams. By focusing these two very different disciplines on questions of talent, Dart and his team came to an important insight: employees are not just inputs to production as they are usually framed, they are customers; work is therefore a product companies sell to them. This changes everything. Ever since, Dart has been using tools from marketing and product design to delve into what people really want from work (spoiler alert - itās not what you think), and ways in which companies must transform to build and deliver an extraordinary work-experience product.